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undergraduate thesis
MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O.
2020. urn:nbn:hr:128:918136
Migan, Mihaela
Karlovac University of Applied Sciences
Business Department

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Migan, M. (2020). MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O. (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:918136

Migan, Mihaela. "MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O.." Undergraduate thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:918136

Migan, Mihaela. "MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O.." Undergraduate thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:918136

Migan, M. (2020). 'MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O.', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:918136

Migan M. MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O. [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:128:918136

M. Migan, "MARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O.", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:128:918136

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Metadata
TitleMARKETINŠKI SPLET NA PRIMJERU TVRTKE ILSAD D.O.O.
Title (english)MARKETING MIX ON THE EXAMPLE OF PRIVATE LIMITED COMANY "ILSAD"
AuthorMihaela Migan
MentorTihana Cegur Radović (mentor)
Committee memberNikolina Smajla (predsjednik povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu definira se marketing splet, te se detaljnije opisuju elementi marketing spleta. Pojmovno je određen marketing te marketing splet, isto tako su i opisane značajke za svaki element marketing spleta pojedinačno; proizvod, cijena, distribucija i prodaja i promocija. Definiran je proizvod kao element marketing spleta. Opisane su faze životnog ciklusa proizvoda, funkcionalnost proizvoda, te marka proizvoda po kojoj je neki proizvod prepoznatljiv. Zatim je definirana cijena kao jedini element u marketing spletu koji donosi prihode poduzeću. Definirani su i distribucijski kanali pomoću kojih proizvod putuje od proizvođača do potrošača. Zatim je definirana promocija, te su definirani elementi promocijskog spleta. U radu je detaljno analiziran marketing splet na primjeru tvrtke Ilsad d.o.o. te je time teorijski dio rada uspoređen primjerom iz prakse.
Abstract (english)
In this final paper, the marketing mix is defined, and the elements of the marketing mix are described in more detail. The marketing and the marketing mix are conceptually defined, as well as the features for each element of the marketing mix individually; product, price, distribution and sales and promotion. A product is defined as an element of marketing mix. The phases of the product life cycle, the functionality of the product, and the brand of the product by which a product is recognizable are described. Price is defined as the only element in the marketing mix that brings revenue to the company. Distribution channels are also defined through which the product travels from producer to consumer. Then the promotion is defined, and the elements of the promotional mix are defined. The paper analyzes in detail the marketing mix on the example of the company Ilsad d.o.o. and thus the theoretical part of the paper is compared with an example from practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:918136
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-06 10:12:14