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undergraduate thesis
OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D.
2022. urn:nbn:hr:128:245769
Knezović, Denis
Karlovac University of Applied Sciences
Business Department

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Knezović, D. (2022). OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D. (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:245769

Knezović, Denis. "OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D.." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:245769

Knezović, Denis. "OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D.." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:245769

Knezović, D. (2022). 'OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D.', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:245769

Knezović D. OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D. [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2022 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:128:245769

D. Knezović, "OBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D.", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:128:245769

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Metadata
TitleOBILJEŽJA POSLOVANJA HOTELSKE GRUPACIJE VALAMAR RIVIERA D.D.
AuthorDenis Knezović
MentorSilvija Vitner Marković (mentor)
MBZ: 311075
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2022-11-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U teorijskom dijelu rada se govori o oblicima hotelskih lanaca, njihovom načinu povezivanja, prednostima i nedostatcima hotelskih grupacija te se opisuju i grafički prikazuju vodeći hotelski lanci u Republici Hrvatskoj i svijetu. U praktičnom dijelu rada se analizira hotelska grupacija Valamar Riviera d.d. Ukratko se navode opće informacije o grupaciji te opisuje povijest kompanije. Pobliže se prikazuje i opisuje portfelj kompanije kao i njezine vrijednosti, govori se o društveno odgovornom poslovanju te o prodaji i kvaliteti grupacije. Navode se i obrađuju brendovi koji spadaju pod grupaciju. Pomoću primjera Dubrovnik President Hotela i Istra Premium Camping Resorta detaljno je analizirano i prikazano poslovanje hotelske grupacije Valamar Rivierra d.d. Također je prikazana i SWOT analiza hotelske grupacije Valamar Riviera d.d.
Abstract (english)
In the theoretical part of this final paper the focus is on introducing different types of hotel chains, the way those businesses are formed and merged, and the main characteristics including advantages and flaws of such formations within the hotel industry. Additionally, the list of the main hotel chains in Croatia is provided, supplemented by photos. In the practical part, the author delves into the main focus of the thesis - hotel chain Valamar Riviera d.d. The company is described at length, and the history of the hotel chain is provided. The company's portfolio and its value is examined, and Valamar's sales figure and quality promise are listed. The company's social responsibility and promise is presented. Valamar also has multiple brands under its umbrella, all of which are analysed. In the final chapters, two brands are described at length - President Hotel and Istria Premium Camping Resort. Finally, a SWOT analysis of the hotel group is carried out.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:245769
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-15 13:58:52