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master's thesis
ETIKA U OGLAŠAVANJU
2022. urn:nbn:hr:128:173593
Katić, Marko
Karlovac University of Applied Sciences
Business Department

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Katić, M. (2022). ETIKA U OGLAŠAVANJU (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:173593

Katić, Marko. "ETIKA U OGLAŠAVANJU." Master's thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:173593

Katić, Marko. "ETIKA U OGLAŠAVANJU." Master's thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:173593

Katić, M. (2022). 'ETIKA U OGLAŠAVANJU', Master's thesis, Karlovac University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:173593

Katić M. ETIKA U OGLAŠAVANJU [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2022 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:128:173593

M. Katić, "ETIKA U OGLAŠAVANJU", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:128:173593

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Metadata
TitleETIKA U OGLAŠAVANJU
Title (english)ETHICS IN ADVERTISING
AuthorMarko Katić
MentorAndreja Primužak (mentor)
Committee memberIvana Varičak (predsjednik povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberAndreja Primužak (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2022-05-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad bavi se temom etike u oglašavanju. Neetičnost oglašavanja i međusobnih interakcija pokazuje nam kako se etički kodeksi i pravila ne primjenjuju. Sama primjena etičkih načela u svakodnevnom životu jako je važna zbog moralnih aspekata kako u privatnom tako i u poslovnom životu jer bez primjene etička načela ostaju samo puko slovo na papiru bez ikakvog značaja. Nažalost čest je slučaj u kojem su načini tržišnog komuniciranja u skladu sa zakonom, ali ne i etičnošću. Istraživanje ovog rada prati ispitanikovo znanje o etici odnosno o etičkom kodeksu u poslovanju i oglašavanju. Cilj je istražiti u kojoj mjeri su ispitanici svjesni neetičkog ponašanja u svom okruženju te da li su svjesni postojanja neetičkog načina komuniciranja u reklamama koje na prvi pogled tako ne djeluju.
Abstract (english)
This paper deals with the topic of ethics in advertising. The unethical method of advertising and interactions shows us that codes of ethics and rules do not apply. The very application of ethical principles in everyday life is very important because of the moral aspects as in private as in business life, because without the application of ethical principles, ethic remain a mere letter on paper without any meaning. Unfortunately, it is often the case that the ways of marketing communication are in accordance with the law, but not ethics. The research of this paper follows the respondent's knowledge of ethics and the code of ethics in business and advertising. The aim is to investigate the extent to which respondents are aware of unethical behavior in their environment and whether they are aware of the existence of unethical ways of communicating in advertisements that at first glance do not seem so.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:173593
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-27 08:49:45