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undergraduate thesis
KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ
2023. urn:nbn:hr:128:386958
Papić, Anica
Karlovac University of Applied Sciences
Business Department

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Papić, A. (2023). KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:386958

Papić, Anica. "KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ." Undergraduate thesis, Karlovac University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:128:386958

Papić, Anica. "KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ." Undergraduate thesis, Karlovac University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:128:386958

Papić, A. (2023). 'KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:386958

Papić A. KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2023 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:386958

A. Papić, "KREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:128:386958

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Metadata
TitleKREIRANJE TRŽIŠNE MARKE NA PRIMJERU OPG PAPIĆ
Title (english)CREATION OF A BRAND ON THE EXAMPLE OF FAMILY FARM PAPIĆ
AuthorAnica Papić
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2023-03-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad bavi se kreiranjem tržišne marke na primjeru obiteljskog poljoprivrednog gospodarstva. U radu se definiraju marka, identitet marke i navedeni su elementi identiteta marke te vrijednost tržišne marke i način pozicioniranja marke. Opisuje se način funkcioniranja obiteljskog poljoprivrednog gospodarstva te se razrađuju analize kojima se dokazuje uspješnost poslovanja. Rad nastoji prikazati brojne mogućnosti i prednosti koje nudi posao na farmi. Kreira se tržišna marka kako bi proizvodi OPG-a Papić postali poznati na tržištu. Cilj rada je brendiranje proizvoda domaćeg obiteljskog poljoprivrednog gospodarstava. U SWOT analizi se prikazuju snage i slabosti te prilike i prijetnje OPG-a. Kreiran je logo sa likom i bojama koje predstavljaju domaće te samim time i brigu OPG-a za zaštitu okoliša.
Abstract (english)
This paper deals with the creation of a market brand on the example of a family farm. The paper defines the brand, brand identity and lists the elements of brand identity, the value of the market brand and the way of brand positioning. The mode of functioning of the family farm is described, and analyses are elaborated to prove the success of the business. The paper tries to show the numerous possibilities and advantages offered by working on a farm. A market brand is being created in order to make the products of family farm Papić known on the market. The aim of the work is the branding of the products of domestic family farms. The SWOT analysis shows family farm strengths and weaknesses, as well as opportunities and threats. A logo was created with a face and colours that represent local and therefore family farm concern for environmental protection.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:386958
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-17 12:17:50