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undergraduate thesis
Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić
2016. urn:nbn:hr:128:275929
Ivošević, Milijana
Karlovac University of Applied Sciences
Business Department

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Ivošević, M. (2016). Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:275929

Ivošević, Milijana. "Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić." Undergraduate thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:275929

Ivošević, Milijana. "Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić." Undergraduate thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:275929

Ivošević, M. (2016). 'Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:275929

Ivošević M. Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2016 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:128:275929

M. Ivošević, "Internet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:128:275929

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Metadata
TitleInternet i online marketing u ugostiteljstvu na primjeru vinske kuće Hažić
AuthorMilijana Ivošević
MentorTihana Cegur Radović (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sam početak marketinga u ugostiteljstvu javlja se s prvim točionama pića, prenoćištima, odmaralištima, kavanama, kafićima i restoranima. Razvojem Interneta, pojavom prvih mobilnih uređaja, tableta, prijenosnih računala, odnosno općenito informatizacijom društva postaje evidentno kako je marketing aktivnost koja zahtjeva konstantan rad, kreativnost i inovativnost. Informatizacija ugostiteljstva uzima sve veći mah te je danas nezamislivo ne koristiti Internet i online marketing u ugostiteljstvu. Na praktičnom primjeru vinske kuće Hažić detaljnije je pojašnjeno korištenje Internet i online marketinga te su predložene marketinške mogućnosti i budući tijek razvoja vinske kuće Hažić.
Abstract (english)
The very beginning of marketing in hospitality occured with first beverage taprooms, guesthouses, resorts, taverns, coffee shops and restaurants. With the developement of Internet, appearance of the first mobile devices, tablet computers, laptops, that is with general computerization of the society, it became evident that marketing is an activity which demands constant work, creativity and innovation. Computerization of hospitality is on the rise, so today it is unthinkable not to use the Internet and online marketing in hospitality. The usage of Internet and online marketing is more closely explained on a practical example of Hažić wine house, and marketing opportunities and the future course of development of Hažić wine house are suggested.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:275929
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-03 10:02:10