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undergraduate thesis
Marketing turističkih agencija
2017. urn:nbn:hr:128:422310
Ezić, Dražen
Karlovac University of Applied Sciences

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Ezić, D. (2017). Marketing turističkih agencija (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:422310

Ezić, Dražen. "Marketing turističkih agencija." Undergraduate thesis, Karlovac University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:128:422310

Ezić, Dražen. "Marketing turističkih agencija." Undergraduate thesis, Karlovac University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:128:422310

Ezić, D. (2017). 'Marketing turističkih agencija', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:422310

Ezić D. Marketing turističkih agencija [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:128:422310

D. Ezić, "Marketing turističkih agencija", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:128:422310

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Metadata
TitleMarketing turističkih agencija
AuthorDražen Ezić
MentorBranka Mehulić (mentor)
GranterKarlovac University of Applied Sciences
Karlovac
Defense date and country2017-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je značajna grana hrvatskog gospodarstva. Turističke agencije, kao značajni posrednik između ponude i potražnje, da bi izvršile svoju ulogu, moraju poslovati na principu marketinga. Integrirani turistički proizvod, cijena, načini promocije i plasmana, uz ljudski faktor i kontinuirano osluškivanje potreba i želja potencijalnih kupaca, alati su kojima se agencije koriste da bi ostvarile svoj konačni cilj: prodale integrirani turistički proizvod zadovoljnom kupcu po cijeni koja će agenciji donijeti zaradu a turistu dati vrijednost za novac.
Abstract (english)
Tourism is a major industry in Croatia. In order to fulfill their important role as an agent for quotation and demand Tourist/Travel agencies have to perform their business on marketing principles. Integrated tourist product, price , promotion and sale including human factor and continuous monitoring of potential clients needs and wishes , are the tools that agencies use in order to achieve their final goal: to sell integrated tourist product to satisfied client at profitable price for the agency and provide tourist with quality for his money.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:422310
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-04-20 08:43:18