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undergraduate thesis
Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"
2018. urn:nbn:hr:128:254893
Franković, Krešimir
Karlovac University of Applied Sciences
Business Department

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Franković, K. (2018). Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika" (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:254893

Franković, Krešimir. "Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"." Undergraduate thesis, Karlovac University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:128:254893

Franković, Krešimir. "Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"." Undergraduate thesis, Karlovac University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:128:254893

Franković, K. (2018). 'Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 25 March 2023, https://urn.nsk.hr/urn:nbn:hr:128:254893

Franković K. Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika" [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2018 [cited 2023 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:128:254893

K. Franković, "Marketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:128:254893

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Metadata
TitleMarketing plan plasiranja pirotehnike na primjeru poduzeća "Mirnovec Pirotehnika"
AuthorKrešimir Franković
MentorDraženka Birkić (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2018-05-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing je u današnjem vremenu jedan od najvažnijih čimbenika uspješnog poslovanja poduzeća. Financijski rezultati poslovanja ovise o sposobnosti primjene marketinga. Budući da nije moguće zadovoljiti želje i potrebe svih potrošača, potrebno je napraviti segmentaciju tržišta i prilagoditi marketing odgovarajućoj ciljanoj skupini. Marketing plan je precizan i kratak pisani dokument u kojem se nalaze sve taktike i strategije koje poduzeće treba poduzeti kako bi se ostvarili zadani ciljevi. U fokusu ovog rada je marketing plan poduzeća ,,Mirnovec Pirotehnika d.o.o”. U teorijskom su dijelu rada predstavljene teorijske postavke marketinškog plana, dok je u praktičnom dijelu prikazan marketing plan na primjeru poduzeća ,, Mirnovec Pirotehnika d.o.o.".
Abstract (english)
In the contemporary world, marketing represents one the most important factors in a company's successful business operations. The financial results of business operations depend on the ability to apply marketing strategies. It is not possible to meet the wishes and needs of all consumers, so it is necessary to segment the marketplace and adapt marketing strategies to the target group. The marketing plan is a precise and short written document that contains all the tactics and strategies that a company needs to undertake in order to achieve its goals. The focus of this plan, presented in this work, is marketing plan of the Mirnovec Pyrotechnics Ltd. The theoretical part of this work provides insight into the theoretical schema of a marketing plan, while the practical part shows the marketing plan designed for the example of Mirnovec Pyrotechnics Ltd.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:254893
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-01-17 09:48:35