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undergraduate thesis
MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE
2019. urn:nbn:hr:128:634234
Karagić, Ana
Karlovac University of Applied Sciences
Business Department

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Karagić, A. (2019). MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:634234

Karagić, Ana. "MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE." Undergraduate thesis, Karlovac University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:128:634234

Karagić, Ana. "MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE." Undergraduate thesis, Karlovac University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:128:634234

Karagić, A. (2019). 'MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:634234

Karagić A. MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2019 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:128:634234

A. Karagić, "MARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:128:634234

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Metadata
TitleMARKETIŠKE ZNAČAJKE DRUŠTVENIH MREŽA S POSEBNIM OSVRTOM NA INFLUENCERE
Title (english)MARKETING DETERMINANTS OF SOCIAL NETWORKS WITH SPECIAL FOCUS ON INFLUENSERS
AuthorAna Karagić
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberIvana Varičak (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2019-10-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog rada su društvene mreže, njihov povijesni razvoj, prednosti i nedostatci te posebno njihova uloga u marketingu. Ističe se marketinški značaj društvenih mreža kako i sam naslov rada govori, a posebno istaknuti su influenceri kao osobe koje uvelike doprinose promociji određenih proizvoda ili usluga upravo preko društvenih mreža. Kao primjer marketinga na društvenim mrežama naveden je Lidl Hrvatska, a provedeno je i istraživanje kroz koje se saznaje koliko su mladi upoznati s pojmom „influencer“ i koliko ih prate te smatraju li ih korisnima.
Abstract (english)
Main topic of this thesis is social networks, their historical development, advantages and disadvantages, and especially their role in marketing. The focus is at importance of social networks in marketing, as the title of the thesis says, while the biggest part of it talks about influencers as people who greatly contribute to promotion of certain products or services via social networks. As an example of social network marketing there is Lidl Hrvatska. Furthermore, the research has been done to find out how much are young people familiar with term „influencer“, how often they follow them and if they consider them useful.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:634234
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-20 08:44:43