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undergraduate thesis
MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA
2020. urn:nbn:hr:128:013328
Zelčić, Mateja
Karlovac University of Applied Sciences
Business Department

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Zelčić, M. (2020). MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:013328

Zelčić, Mateja. "MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA." Undergraduate thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:013328

Zelčić, Mateja. "MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA." Undergraduate thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:013328

Zelčić, M. (2020). 'MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 20 March 2023, https://urn.nsk.hr/urn:nbn:hr:128:013328

Zelčić M. MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2020 [cited 2023 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:128:013328

M. Zelčić, "MARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:128:013328

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Metadata
TitleMARKETING NA DRUŠTVENIM MREŽAMA NA PRIMJERU BRENDA SKINTEGRA
Title (english)SOCIAL MEDIA MARKETING - EXAMPLE ON BRAND SKINTEGRA
AuthorMateja Zelčić
MentorTihana Cegur Radović (mentor)
Committee memberNikolina Smajla (predsjednik povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2020-01-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme marketing na društvenim mrežama dobiva sve više na značaju. Društvene mreže imaju sve veći potencijal kada je promocija i komunikacija s potrošačima u pitanju. Bandovi ih sve više odabiru jer se lagano koriste i sve je „na dohvat ruke“, prvenstveno povratne informacije koje se dobivaju od potrošača. U završnom radu su objašnjeni neki osnovni pojmovi kao što je marketing, marketinški miks i e-marketinški miks, ali i strategije marketinga. Također, objašnjeni su pojmovi kao što su društvene mreže i online promocija, prikazani načini oglašavanja na društvenim mrežama i kako ih najbolje iskoristiti. Na kraju je sve zaokruženo usporedbom prednosti i nedostataka brandova ali i usporedbom korištenja društvenih mreža od strane brandova u svrhu marketinga i utvrđivanjem budućnosti razvoja ovog vrlo popularnog načina upotrebe marketinga trenutno. Ako se pravilno koriste, društvene mreže jesu, ali i ako nisu, mogu biti vrlo važna „odskočna daska“ u daljnjem razvoju marketinga brandova.
Abstract (english)
Nowadays, social media marketing is gaining in importance. Social networks have increasing potential when it comes to promoting and communicating with consumers. Bands are increasingly choosing social media because of easy to use and because social networks are „at hand reach“, prior consumer feedback. In this thesis some basic concepts like marketing, marketing mix and e-marketing mix, but also marketing strategies are explained. Terms such as social networks and online advertising, ways to advertise on social networks, and how to best use them are also explained. In the end, everything is rounded up by comparing the strengths and weaknesses of brands, but also by comparing use of social networks by brands for marketing purposes and determining the future development of this currently very popular way of using marketing. If used properly, social networks are, and if they are not, could be a very important "spring board" in further development of brand marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:013328
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-02-06 13:55:54