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master's thesis
INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D.
2020. urn:nbn:hr:128:003536
Hunjadi, Dario
Karlovac University of Applied Sciences
Business Department

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Hunjadi, D. (2020). INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D. (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:003536

Hunjadi, Dario. "INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D.." Master's thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:003536

Hunjadi, Dario. "INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D.." Master's thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:003536

Hunjadi, D. (2020). 'INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D.', Master's thesis, Karlovac University of Applied Sciences, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:003536

Hunjadi D. INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D. [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:128:003536

D. Hunjadi, "INTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D.", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:128:003536

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Metadata
TitleINTERNET MARKETING S POSEBNIM OSVRTOM NA INTERNET MARKETING PODUZEĆA BOROVO D.D.
Title (english)INTERNET MARKETING WITH SPECIAL VIEW TO THE INTERNET MARKETING OF BOROVO COMPANY
AuthorDario Hunjadi
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberNikolina Smajla (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2020-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog rada vezana je za noviji i sve više korišteni oblik marketinga, Internet marketing. Kako je tehnologija napredovala, tako se povećavala uloga interneta u marketinškim aktivnostima primarno iz razloga brzine i jednostavnosti te velikog broja svakodnevnih korisnika interneta, a u novije vrijeme zbog pandemije COVID-19. Internet marketing započinje izradom internetske stranice čija je uloga pružanje informacija i pružanje neposrednog kontakta s korisnicima. U ovom radu obrađeni su najzastupljeniji oblici internet marketinga te je dan primjer korištenja internet marketinga u tvrtki Borovo.
Abstract (english)
The topic of this thesis is related to a newer and increasingly more used form of marketing, internet marketing. As technology has advanced, the role of the Internet in marketing activities has also increased primarly due to the speed and simplicity and large number of everyday internet users, and recently due to COVID-19 pandemic. Internet marketing begins with the creation of a website whose role is to provide information and direct contact with customers. This thesis deals with the most common forms of internet marketing and gives an example of the use of internet marketing in the company Borovo.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:003536
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-03 10:10:05