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master's thesis
STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA
2021. urn:nbn:hr:128:473610
Žanić, Josipa
Karlovac University of Applied Sciences
Business Department
Specialist Graduate Study of Business Administration (Master of Business Administration) - Part-time study

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Žanić, J. (2021). STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:473610

Žanić, Josipa. "STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:473610

Žanić, Josipa. "STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:473610

Žanić, J. (2021). 'STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA', Master's thesis, Karlovac University of Applied Sciences, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:473610

Žanić J. STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:128:473610

J. Žanić, "STRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:473610

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Metadata
TitleSTRATEŠKI MARKETINŠKI PLAN NACIONALNOG PARKA PLITVIČKA JEZERA
Title (english)STRATEGIC MARKETING PLAN PLITVICE LAKES NATIONAL PARK
AuthorJosipa Žanić
MentorSilvija Vitner Marković (mentor)
Committee memberTihana Cegur Radović (predsjednik povjerenstva)
Committee memberNikolina Smajla (član povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
(Specialist Graduate Study of Business Administration (Master of Business Administration) - Part-time study)
Karlovac
Defense date and country2021-06-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu se definiraju elementi strateškog marketinškog plana na odabranom poslovnom slučaju. Naglasak u praktičnom dijelu završnog rada je na Nacionalnom parku Plitvička jezera. Analizirana su obilježja turističke ponude i prikazani su strateški ciljevi i vizija razvoja turizma na prostoru Plitvičkih jezera na temelju predloženog Plana upravljanja nacionalnim parkom Plitvička jezera te je sukladno tome kroz strategije marketinga prikazana valorizacija potencijalnih turističkih proizvoda koji bi pridonijeli poboljšanju kvalitete i dužeg boravka posjetitelja.
Abstract (english)
The final paper defines the elements of a strategic marketing plan for a selected business case. The emphasis in the practical part of the final work is on the Plitvice Lakes National Park. The characteristics of the tourist offer of the National Park were analyzed. The strategic goals and vision of tourism development in the Plitvice Lakes area are presented on the basis of the proposed Plitvice Lakes National Park Management Plan, and accordingly the valorization of potential tourist products that would contribute to improving the quality and longer stay of visitors is presented through marketing strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:473610
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-23 12:21:19