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undergraduate thesis
SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS"
2021. urn:nbn:hr:128:899383
Filipović, Kristina
Karlovac University of Applied Sciences
Business Department

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Filipović, K. (2021). SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS" (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:899383

Filipović, Kristina. "SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS"." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:899383

Filipović, Kristina. "SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS"." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:899383

Filipović, K. (2021). 'SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS"', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 19 September 2023, https://urn.nsk.hr/urn:nbn:hr:128:899383

Filipović K. SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS" [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2023 September 19] Available at: https://urn.nsk.hr/urn:nbn:hr:128:899383

K. Filipović, "SPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS"", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:899383

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Metadata
TitleSPORTSKI MARKETINŠKI MIKS NA PRIMJERU BRENDA "ADIDAS"
Title (english)A SPORTS MARKETING MIX ON THE EXAMPLE OF A BREND "ADIDAS"
AuthorKristina Filipović
MentorMateja Petračić (mentor)
Committee memberLahorka Halmi (predsjednik povjerenstva)
Committee memberDavorka Rujevčan (član povjerenstva)
Committee memberMateja Petračić (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing je proces privlačenja potencijalnih kupaca zainteresiranih za određene proizvode i usluge. Ključna riječ u navedenoj definiciji je „proces“, marketing uključuje istraživanje, promociju, prodaju i distribuciju proizvoda. Sukladno prethodno navedenim odrednicama može se opisati i sportski marketing. Na tržištima koja su sve konkurentnija, sportski marketinški miks i sponzorstvo je postalo velik čimbenik poslovnog uspjeha u sportskoj industriji. Sportski brend „Adidas“ usredotočen je na stvaranje inspirativnih i inovativnih ideja, digitalnih transformacija, ali i ekološki osviještenih marketinških strategija, kako bi ostvarili očekivanja potrošača, te im pružili vrhunsku kvalitetu proizvoda. Marka također ima niz strateških partnerstva i kreativnih suradnji, a njihova misija je biti najbolji sportski brend na svijetu.
Abstract (english)
Marketing is the process of attracting potential customers interested in certain products and services. The key word in this definition is "process", marketing includes research, promotion, sales and distribution of products. In accordance with the above determinants, sports marketing can also be described. In markets that are all competitive, the sports marketing mix and sponsorship has become a major factor in business success in the sports industry. The sports brand "Adidas" is focused on creating inspiring and innovative ideas, digital transformations, but also environmentally conscious market strategies, as it has met the expectations of consumers, and provided them with top quality products. The brand also has a number of strategic partnerships and creative associates, and their mission is to be the best sports brand in the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:899383
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-19 12:22:28