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master's thesis
SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA
2021. urn:nbn:hr:128:072738
Štivić, Marija
Karlovac University of Applied Sciences
The Department of Safety and Protection

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Štivić, M. (2021). SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:072738

Štivić, Marija. "SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:072738

Štivić, Marija. "SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:072738

Štivić, M. (2021). 'SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA', Master's thesis, Karlovac University of Applied Sciences, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:072738

Štivić M. SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:128:072738

M. Štivić, "SUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:072738

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Metadata
TitleSUSTAVI ZA UPRAVLJANJE ODNOSIMA S KORISNICIMA
Title (english)CUSTOMER RELATIONSHIP MANAGEMENT
AuthorMarija Štivić
MentorDamir Kralj (mentor)
GranterKarlovac University of Applied Sciences
(The Department of Safety and Protection)
Karlovac
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Basic Technical Sciences
Abstract
Sustav za upravljanje odnosima s korisnicima, odnosno CRM je programsko rješenje koje pomaže poduzećima u njihovom poslovanju. Olakšava posao tako da rasterećuje djelatnike te pojednostavljuje upravljanje podacima koji su potrebni za ostvarivanje pozitivnih rezultata. CRM personalizira odnos s korisnikom na temelju podataka prikupljenih o njemu, te time stječe povjerenje korisnika. Sustav daje smjernice marketingu na temelju čijih se odluka i poteza dalje kreira poslovanje. Implementacija sustava donosi brojne prednosti, no ukoliko nije ispravno implementiran realna je opasnost od neisplativosti, odnosno sustav neće funkcionirati. Stoga je od samog početka potrebno pristupiti s pažnjom kako bi sustav uspješno funkcionirao.
Abstract (english)
Customer relationship management is a software solution that helps companies in their work. It makes work easier on the way that relieves employees and makes it easy to manage with data that are necessary to make positive results. CRM make relationships with customers personal based on the data collected by him, and in that way get the customer's trust. System guide management and based on his decision and moves he is creating business. Implementation of a system brings a lot of advantages, but if implementation is not correct, that is real risk of unprofitability, that is the system will not work. That is why it is important to approach the beginning carefully so the system will be successful.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:072738
Study programmeTitle: Safety and Protection
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica inženjer/inženjerka sigurnosti i zaštite (stručni/a specijalist/specijalistica inženjer/inženjerka sigurnosti i zaštite)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-22 13:58:47