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master's thesis
KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA
2021. urn:nbn:hr:128:118108
Kušećek, Kristina
Karlovac University of Applied Sciences
Business Department

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Kušećek, K. (2021). KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:118108

Kušećek, Kristina. "KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:118108

Kušećek, Kristina. "KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:118108

Kušećek, K. (2021). 'KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA', Master's thesis, Karlovac University of Applied Sciences, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:118108

Kušećek K. KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:128:118108

K. Kušećek, "KRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:118108

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Metadata
TitleKRIZNI MENADŽMENT- MOGUĆNOST UNAPREĐENJA OPERATIVNOG MENADŽMENTA
Title (english)THE POSSIBILITY OF IMPROVING OPERATIONS MANAGEMENT THROUGH CRISIS MANAGEMENT
AuthorKristina Kušećek
MentorKornelija Severović (mentor)
Committee memberIvana Varičak (predsjednik povjerenstva)
Committee memberLahorka Halmi (član povjerenstva)
Committee memberKornelija Severović (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-12-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu su prikazane mogućnosti unapređenja operativnog menadžmenta sa posebnim naglaskom na krizni menadžment. Operativni menadžment, u današnje vrijeme, predstavlja značajan segment poslovanja jer održava konkurentsku sposobnost poduzeća na globalnom tržištu, dok je zadatak kriznog menadžmenta da umanji moguću štetu od krize na poslovanje i reputaciju poduzeća te pomogne uspostaviti kontrolu situacije. S obzirom kako je kriza sve ono što može prouzročiti iznenadnu i ozbiljnu štetu ugledu i financijskom rezultatu poduzeća kao i samim zaposlenicima, krizni menadžment sve više dobiva na značaju i postaje neizostavan i vrlo važan element upravljanja poslovanjem. U radu je prikazana uloga i važnost kriznog menadžmenta na temelju analize tri slučaja kriznih situacija koje su zadesile velike svjetske kompanije: Facebook, Huawei i Tokyo Electric Power Company (TEPCO).
Abstract (english)
The paper presents the possibilities of improving operational management with special emphasis on crisis management. Nowadays, operational management is important for business because it maintains the competitiveness of companies in a global market where there is no survival without the best quality product or service. The task of crisis management is to minimize the potential damage from the crisis to the business and reputation of the company and helps establish control over the situation. Given that the crisis is anything that can cause sudden and serious damage to employees, its reputation or financial results, crisis management today is gaining in importance and is becoming an indispensable and very important element of business management. The paper also presents the role and importance of crisis management based on the analysis of three cases of crisis situations that have befallen large global companies: Facebook, Huawei and Tokyo Electric Power Company (TEPCO).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:118108
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-12 12:06:07