| Abstract | Kroz završni rad prikazan je Beč u ponudi turističkih agencija Hrvatske. Beč je glavni grad Austrije s nešto više od dva milijuna stanovnika te je ujedno kulturno, gospodarsko i političko središte zemlje te peti najveći grad po broju stanovnika Europske Unije. Omiljeno je turističko odredište u svijetu, prvenstveno zbog bogate povijesti Austro-Ugarskog Carstva, široke kulturne ponude te titule glazbene prijestolnice. Kroz rad je prvenstveno definiran pojam turističke agencija, ukazano je na njezinu ulogu u sektoru turizma, te funkcije i zadatke. Primarne djelatnosti turističke agencije su planiranje i prodaja putovanja i smještaja kao i pružanje dodatnih usluga svim sudionicima u turizmu, potom se prikazuju turistički resursi Beča. Pobliže su opisani najznačajniji, palača Schonbrunn, palača Belvedere i Hofburg te Bečka katedrala i Bečka državna opera. Fokus u radu je stavljen na prikaz Beča u ponudi putovanja pet turističkih agencija u Hrvatskoj. Nažalost, trenutno nema mnogo ponuda za putovanje u Beč, vjerojatno zbog nadolazeće ljetne sezone zbog čega je većina putovanja orijentirana obalnim destinacija. To dokazuje činjenica da je najviše noćenja stranih turista zabilježeno u prosincu. Stoga se prikazuje par dostupnih ponuda turističkih agencija. Ponuda putovanja navedenih agencija se uglavnom bazira na kratka putovanja u Beč, do maksimalno 3 noćenja. Prikazani statistički podaci za 2022.godinu ukazuju na značajan oporavak domaćeg turizma dok strani turizam još uvijek zaostaje za brojkama prije pandemije. Najveći broj turističkih noćenja ostvaruju gosti iz Njemačke, slijede domaći gosti iz ostalih osam austrijskih saveznih država. Veliki broj dolazi i iz Italije, SAD-a, Španjolske, Velike Britanije, Švicarske. Posljednih godina bilježi se značajan porast gostiju iz istočnoeuropskih, arapskih i azijskih zemlja. |
| Abstract (english) | The bachelor thesis presents Vienna as offered by Croatian tourist agencies. Vienna is the capital of Austria with slightly more than two million inhabitants and is also the cultural, economic and political center of the country and the fifth largest city in terms of population in the European Union. It is a favorite tourist destination in the world, primarily because of the rich history of the Austro-Hungarian Empire, the wide cultural offer and the title of music capital. Through the work, the concept of tourist agency is primarily defined, its role in the tourism sector is pointed out, as well as its functions and tasks, The primary activities of the travel agency are the planning and sale of travel and accommodation as well as the provision of additional services to all participants in tourism while the tourism resources of Vienna are then presented. The most important are described in detail, Schonbrunn Palace, Belvedere Palace and Hofburg, as well as the Vienna Cathedral and the Vienna State Opera. The focus of the work is on the representation of Vienna in the travel offer of five travel agencies in Croatia. Unfortunately, there are currently not many offers for travel to Vienna, probably due to the upcoming summer season, which is why most trips are oriented towards coastal destinations. Therefore, a couple of available offers from travel agencies are shown. This is proven by the fact that the most overnight stays by foreign tourists were recorded in December. Therefore, a couple of available offers from travel agencies are shown. The travel offer of the mentioned agencies is mainly based on short trips to Vienna, up to a maximum of 3 nights. The presented statistical data for 2022 indicate a significant recovery of domestic tourism, while foreign tourism still lags behind the figures before the pandemic. The largest number of tourist overnight stays are made by guests from Germany, followed by domestic guests from the other eight Austrian states. A large number also come from Italy, USA, Spain, Great Britain, Switzerland. In recent years, there has been a significant increase in guests from Eastern European, Arab and Asian countries. |
