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undergraduate thesis
UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE
2024. urn:nbn:hr:128:371578
Čunčić, Paula
Karlovac University of Applied Sciences
Business Department

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Čunčić, P. (2024). UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:371578

Čunčić, Paula. "UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:371578

Čunčić, Paula. "UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:371578

Čunčić, P. (2024). 'UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 21 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:371578

Čunčić P. UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2024 [cited 2024 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:128:371578

P. Čunčić, "UTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:128:371578

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Metadata
TitleUTJECAJ INFLUENCERA I TRAVEL BLOGERA U SVRHU ODABIRA TURISTIČKE DESTINACIJE
Title (english)THE INFLUENCE OF INFLUENCERS AND TRAVEL BLOGGERS FOR THE PURPOSE OF SELECTING A TOURIST DESTINATION
AuthorPaula Čunčić
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje doba kada tehnologija napreduje iz dana u dan, čovjek je svakoga dana sve više izloženiji internetu i društvenim mrežama te je to postalo svakodnevnica. Ono što je poznato da društvene mreže formiraju stavove i nadmeću vrijednosti i društvene norme. Najčešće ih nadmeću putem influencera i blogera u obliku prekrivenog oglašavanja. Ovaj rad se bazira na utjecaj influencera i travel blogera u svrhu odabir turističke destinacije. U radu će definirati tko su zapravo influenceri i blogeri kao i njihove kategorije, prednosti i nedostatke. Definirati će marketing u turizmu te promociju turističke destinacije. Objasnit će na koji način se stvara brand i imidž turističke destinacije. Osim toga definirat će digitalni marketing, a također će se susresti s marketinškim miksom. Prikazati će primjere influencera u svim kategorijama, analizirati njihove profile i provesti istraživanje u obliku intervjua. Na kraju donijet će samostalan zaključak o tome kako influenceri utječu na donošenje odluka o kupnji proizvoda i usluga te na formiranje stavova o turističkoj destinaciji.
Abstract (english)
In today's age when technology advances day by day, people are more and more exposed to the Internet and social networks every day, and it has become an everyday thing. What is known is that social networks form attitudes and compete with values and social norms. Most often, they compete with influencers and bloggers in the form of covered advertising. This paper is based on the influence of influencers and travel bloggers for the purpose of choosing a tourist destination. The paper will define who influencers and bloggers are, as well as their categories, advantages and disadvantages. It will define marketing in tourism and the promotion of a tourist destination. It will explain how the brand and image of a tourist destination is created. In addition, it will define digital marketing and also meet the marketing mix. It will show examples of influencers in all categories, analyze their profiles and conduct research in the form of interviews. At the end, they will come to an independent conclusion about how influencers influence decision-making, the purchase of products and services and the formation of attitudes on a tourist destination.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:371578
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2024-10-22 11:38:40