In the final paper marketing is determined conceptually and the important elements of marketing mix even more specifically. In the final pape rit is attempted in a simple and concise way to explain the importance and important features of elements of marketing mix. Besides that, the influence of main external and internal business factors as one of the foundations of successful bussines is determined. The term of catering industry, catering facility, and accomodation services, food and beverages services are also determined in the final paper. Thesis of the paper is elaborated on a concerte example on a catering facility, hotel, and according to that every important terms of catering are determined; hospitality and types of hotels. Furthermore, on a concerte example of hotel „Europa“ features of the elements of marketing mix are explained. Their service policy is described. Furthermore, the prices of overnights stays in the hotel are mentioned and indicated by a table data analysis. Also, it is important to mention the role of the distribution policy and the distribution channels witch are used in the business. Through explanation of the promotion policy and through used promotion tools it is emphasized the importance of promotion in everyday hotel business and achieving business goals.