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undergraduate thesis
Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide
2015. urn:nbn:hr:128:383468
Šutej, Lovro
Karlovac University of Applied Sciences
Business Department

Cite this document

Šutej, L. (2015). Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:383468

Šutej, Lovro. "Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide." Undergraduate thesis, Karlovac University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:128:383468

Šutej, Lovro. "Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide." Undergraduate thesis, Karlovac University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:128:383468

Šutej, L. (2015). 'Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:383468

Šutej L. Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2015 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:383468

L. Šutej, "Obilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:128:383468

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Metadata
TitleObilježja hotelskih lanaca s posebnim osvrtom na Hilton Worldwide
AuthorLovro Šutej
MentorSilvija Vitner Marković (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2015-04-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Rad je strukturiran u šest poglavlja te se u početnom djelu rada govori općenito o oblicima poslovnog povezivanja hotela i hotelskih lanaca te o primjenama ugovora o franšizingu i ugovora o upravljanju u hotelijerstvu. Također se govori o najznačajnijim međunarodnim hotelskim lancima, iznesena je njihova kratka povijest, pregled poslovanja i drugi općeniti podatci.Istaknuti su hotelski lanci prisutni na hrvatskom tržištu.Grafički su prikazani hotelski lanci i broj hotelskih objekata kojima upravljaju na hrvatskom tržištu, te su kroz povijesni pregled razvitka turizma na području Hrvatske te pregled hotelskih kapaciteta izvedeni zaključci o današnjem stanju hrvatskog turizma i hotelijerstva. U glavnom djelu rada govori se o hotelskom lancu Hilton Worldwide, navedene su opće informacije o osnutku te povijesni pregled poslovanja i razvoja ove grupacije. Pobliže je objašnjen i portfelj brendova hotelskog lanca, grupe brendova te njihove opće karakteristike, način i ciljevi poslovanja. Grafički je prikazana njihova rasprostranjenost na svjetskom tržištu te 15 najvećih svjetskih hotelskih brendova. Također su navedeni i objašnjeni poslovni servisi integrirani u poslovni sustav pod nazivom The Hilton Worldwide Preformance Adventage, objašnjeni su načini funkcioniranja tih poslovnih sustava te tehnologije koje koriste. Nakon toga slijedi opis i prikaz poslovanja hotelskih jedinica koje pripadaju hotelskom lancu Hilton u Republici Hrvatskoj, pobliže je prikazana njihova ponuda te sadržaji koji su na raspolaganju gostima hotela. Navedene su opće informacije o hotelskim jedinicama, njihov razvitak kroz povijest te pristupanje hotelskom lancu Hilton Worldwide. U zaključnom djelu radu iznesene su najvažnije činjenice vezane za temu rada te su izvedeni zaključci o obilježjima i utjecaju hotelskog lanca Hilton na hotelijerstvo i turizam u cjelini.
Abstract (english)
The paper consists of six chapters. Introductory part covers the models of business integration of hotels and hotel chains and implementation of franchise contracts and contracts of hotel management. The most important international hotel chains, their brief history, overview of their business operation and other general data are mentioned and discussed in following chapter. Hotel chains operating on Croatian market are also mentioned. There are charts showing hotel chains and the number of hotels units they manage on Croatian market, together with overview of historical tourist development and hotel facilities in Croatia, which lead to conclusions about present state of Croatian tourism and hotel industry. The main section speaks about Hilton Worldwide, main information about its founding, historical business review and development of this hotel chain. Some main information about these topics is analyzed. Brand portfolio and brand groups with its general characteristics, way of doing business, models and goals are explained. Charts show their presence on worlds market together with the fifteen world’s biggest brands. Business services integrated in business system known as The Hilton Worldwide Performance Advantage are listed and explained. A closer look is given to their way of functioning and technologies they use. The following part is devoted to hotel units within hotel chain Hilton Worldwide that operate in Croatia, their offerings and facilities available to guests. Main information about hotel units are listed with analysis of development through history and integration with Hilton Worldwide .The final chapter emphasizes the most important facts on the topic and draws conclusions on characteristics and influence of Hilton hotel chain on hotel industry and tourism in general.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:383468
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-03-14 13:34:59