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undergraduate thesis
Značaj i razvoj trgovačke marke
2017. urn:nbn:hr:128:554758
Kralj, Sandra
Karlovac University of Applied Sciences
Business Department

Cite this document

Kralj, S. (2017). Značaj i razvoj trgovačke marke (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:554758

Kralj, Sandra. "Značaj i razvoj trgovačke marke." Undergraduate thesis, Karlovac University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:128:554758

Kralj, Sandra. "Značaj i razvoj trgovačke marke." Undergraduate thesis, Karlovac University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:128:554758

Kralj, S. (2017). 'Značaj i razvoj trgovačke marke', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:554758

Kralj S. Značaj i razvoj trgovačke marke [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:128:554758

S. Kralj, "Značaj i razvoj trgovačke marke", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:128:554758

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Metadata
TitleZnačaj i razvoj trgovačke marke
AuthorSandra Kralj
MentorBranka Mehulić (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2017-12-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Od nastanka marke pa do danas one su postale dio naše svakodnevice. Susret s markama može biti negativan ili pozitivan, a to uvelike ovisi o vlasniku marke koliko truda će uložiti u njen opstanak na tržištu. Marka može biti u vlasništvu proizvođača kao proizvođačka marka ili će biti privatna kod koje proizvođač nema utjecaja na nju već brigu o proizvodu dalje preuzima vlasnik marke. U radu se prikazuju marketinške odluke o proizvodu i njegovoj marki koje je potrebno donijeti prilikom nastanka proizvoda, ali i kako nastaje i do koje mjere se razvija danas trgovačka marka. Praktični dio rada bit će prikazan na primjeru trgovačke marke Balea drogerijskog lanca Dm
Abstract (english)
Since the introductions of the brands they have become a part of our daily lives. They can be perceived in a negative or positive way, which largely depends on the brand owner and the effort they put into the brand’s presence on the market. The brand can be owned by the manufacturer (manufacturer brand) or it can be private label brand, whereby the manufacturer has no influence over it, and the owner takes over the responsibility for the product. This thesis shows marketing decisions about the product and its brand which have to be made during the creation products, as well as methods for its creation and the extent to which the private label brand has developed. The practical part of the thesis will include the example of the Balea brand, owned by the drug store chain Dm.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:554758
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-04-20 08:59:09