The main purpose of this graduation thesis is to point out the importance of strategic marketing that applies marketing philosophy in order to transform corporate goals and business strategy into a competitive market position. Strategic marketing is market-oriented, directed by the market and the environment in which the company operates. Successful implementation of marketing strategy tasks can also be achieved by the underlying goals of the company, its survival, growth and development in the market, which can be achieved if a company recognises market opportunities, selects a good market segment, conducts an adequate marketing mix and has an appropriate management of marketing over implementation of all business activities. The concept of strategic marketing is presented in the practical example of Miele trgovina i servis Ltd. company. Miele trgovina i servis Ltd. company is a daughter company of a renowned German manufacturer Miele & Cie. KG, whose products are primarily synonyms for quality. Constantly adhering to the "Forever Better" slogan, in an extremely competitive household appliances market, the company has secured the premium brand position. With an analysis of the marketing environment and market position, and Miele's chosen marketing strategy Miele trgovina i servis Ltd. company has gained insight into its application and business significance. Finally, the conclusion of the discussed topic follows.