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undergraduate thesis
Međunarodne hotelske marke u RH
2019. urn:nbn:hr:128:420000
Brckan, Martina
Karlovac University of Applied Sciences
Business Department

Cite this document

Brckan, M. (2019). Međunarodne hotelske marke u RH (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:420000

Brckan, Martina. "Međunarodne hotelske marke u RH." Undergraduate thesis, Karlovac University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:128:420000

Brckan, Martina. "Međunarodne hotelske marke u RH." Undergraduate thesis, Karlovac University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:128:420000

Brckan, M. (2019). 'Međunarodne hotelske marke u RH', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:420000

Brckan M. Međunarodne hotelske marke u RH [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:420000

M. Brckan, "Međunarodne hotelske marke u RH", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:128:420000

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Metadata
TitleMeđunarodne hotelske marke u RH
Title (english)International hotel brands in Croatia
AuthorMartina Brckan
MentorSilvija Vitner Marković (mentor)
Committee memberIvana Varičak (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberJasna Sabljarić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2019-01-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad je strukturiran u sedam poglavlja. U radu se analizira povijest hotelijerstva, razvoj hotelske industrije, razvoj hotelskih lanaca, te nastanku hotelskog branda. Također se govori o načinima povezivanja hotela u hotelske lance, a pobliže su objašnjeni ugovor o franšizingu, menadžmentu, najmu, hotelski rezervacijski sustav – konzorcij i potpuno vlasništvo. Prezentirani su najveći hotelski lanci u svijetu prema podacima iz 2015. godine, te je prikazan nastanak i razvoj, kao i način poslovanja svakog pojedinog hotela. Detaljno su objašnjeni i opisani odabrani hotelski brandovi koji posluju u RH.
Abstract (english)
The paper has been founded in seven chapters. The paper analyzes the history of hotel industry, the development of the hotel industry, the development of hotel chains and the emergence of hotel brand are mentioned. It is also about ways of connecting hotels to hotel chains, and it explains the franchise agreement, management, lease, hotel reservation system - consortium and full ownership. The largest hotel chains in the world have been presented according to 2015 data, showing the emergence and development as well as the way in witch each hotel operates. In the last part of the paper, the core theme itself was elaborated. Hotel brands that are operating in Croatia are described in detail.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:420000
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-03-07 10:39:59