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master's thesis
STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA
2021. urn:nbn:hr:128:353309
Zaborac, Nikolina
Karlovac University of Applied Sciences
Business Department

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Zaborac, N. (2021). STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:353309

Zaborac, Nikolina. "STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:353309

Zaborac, Nikolina. "STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:353309

Zaborac, N. (2021). 'STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA', Master's thesis, Karlovac University of Applied Sciences, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:353309

Zaborac N. STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:128:353309

N. Zaborac, "STRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:353309

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Metadata
TitleSTRATEŠKI MENADŽMENT U MIKRO, MALIM I SREDNJIM PODUZEĆIMA
Title (english)STRATEGIC MANAGEMENT IN MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES
AuthorNikolina Zaborac
MentorKornelija Severović (mentor)
Committee memberMateja Petračić (predsjednik povjerenstva)
Committee memberLahorka Halmi (član povjerenstva)
Committee memberKornelija Severović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Strategija poduzeća postala je neophodna kako bi se poduzeće adapiralo na sve izazove okoline. Strateški menadžment poduzeću omogućuje da ostvari zacrtane ciljeve i planove. Procesom strateškog menadžmenta poduzeću se omogućuje da utvrdi svoju misiju, viziju, ciljeve i strategiju poslovanja. Što dovodi do toga da proces strateškog menadžmenta započinje analiziranjem okoline i to analizom vanjskog i unutarnjeg okruženja. Nakon toga slijedi postavljanje usmjerenja organizacije, nastavlja se na formuliranje strategije. Nakon formuliranja strategije slijedi njena implementacija te na samom kraju strateški proces završava kontrolom strategije i vrednovanjem postavljene strategije.
Abstract (english)
The company's strategy has become necessary in order for the company to adapt to all the challenges of the environment. Strategic management enables the company to achieve the set goals and plans. The strategic management process enables the company to determine its mission, vision, goals and business strategy. Which leads to the fact that the process of strategic management begins with the analysis of the environment and the analysis of the external and internal environment. This is followed by setting the direction of the organization, continuing to formulate a strategy. After the formulation of the strategy, its implementation follows, and at the very end, the strategic process ends with the control of the strategy and the evaluation of the set strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:353309
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-19 15:13:16