Modern society is influenced by an extremely rich amount of information that is easily accessible, but also verifiable. People question and think critically about all their actions and thus about their consumption. Modern customer is demanding, knows what he wants and sets conditions for traders and manufacturers. A dissatisfied customer in a saturated market will easily find someone else in the same type of business. Therefore, the emphasis of business in today's society is on retaining customers, i.e., on creating a base of loyal customers who will trust the product and / or service, but also its provider. Such a relationship is based on trust, and is built strategically and planned, using a customer relationship management system. In addition to trust, the buyer must also appreciate the product and / or service he buys, i.e., it must be of high quality. In order to satisfy customers, but also to facilitate the entire business process, from producers to consumers, quality standards are established that regulate the properties of products and / or services. Finally, the imperative of modern society in general, but also in business and customer relationship management is information and communication technology which, if used properly, can significantly facilitate business and contribute to the goals of the organization. Information support is an important element of customer satisfaction, and this was shown by a survey of customer satisfaction which examined the impact of quality, price and communication with retailers on their satisfaction. The survey of customer satisfaction with products and services on the Croatian market was conducted on a sample of 90 people, and it determined the relationship between the quality of products and / or services and the quality of information with customer satisfaction.