The municipality of Pakoštane is located in the Zadar County between the Adriatic Sea and the Vrana Lake Nature Park. The main economic activities are agriculture, fishing and tourism. The municipality is an important tourist destination and tourism began to develop in the 60's when the first tourist resorts were built. An important resource base for the development of tourism in this destination are natural and anthropogenic tourist resources that greatly contribute to the tourist offer of the destination. Comparing the time period from 2019-2021 the largest number of arrivals and overnight stays is realized by foreign tourists from Germany, the Czech Republic, Slovenia and Poland. The number of arrivals and overnight stays by type of accommodation was mostly realized in household facilities and camps. In the Municipality of Pakoštane, most companies are registered for the activities of providing catering services, tourism, trade and services, accommodation, and construction and related activities. The biggest trouble for tourist trends in 2020 was the COVID-19 pandemic, but compared to 2021, a significant recovery is visible. The demand for tourists is constantly changing, so it is very important to act in accordance with trends in a timely manner, while taking into account the sustainable development of this destination and the local population. Although seasonality prevails in the Municipality of Pakoštane, it has great potential for developing specific forms of tourism.