prikaz prve stranice dokumenta STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC
  Download
PDF 1.65 MB
master's thesis
STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC
2022. urn:nbn:hr:128:608264
Cindrić, Natalie
Karlovac University of Applied Sciences
Business Department

Cite this document

Cindrić, N. (2022). STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:608264

Cindrić, Natalie. "STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC." Master's thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:608264

Cindrić, Natalie. "STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC." Master's thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:608264

Cindrić, N. (2022). 'STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC', Master's thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:608264

Cindrić N. STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:608264

N. Cindrić, "STRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:128:608264

Please login to the repository to save this object to your list.
Metadata
TitleSTRATEŠKI MARKETINŠKI PLAN JAVNE USTANOVE AQUATIKA-SLATKOVODNI AKVARIJ KARLOVAC
Title (english)STRATEGIC MARKETING PLAN OF THE PUBLIC INSTITUTION AQUATIKA-KARLOVAC FRESHWATER AQUARIUM
AuthorNatalie Cindrić
MentorSilvija Vitner Marković (mentor)
Committee memberTihana Cegur Radović (predsjednik povjerenstva)
Committee memberNikolina Smajla (član povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2022-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu se ističe pojam i važnost marketinga u turizmu i općenito ističe važnost strateškog marketinškog planiranja kao ključa uspješnosti poslovanja poduzeća. Nadalje, na odabranom primjeru dobre poslovne prakse, Javnoj ustanovi Aquatika – Slatkovodnom akvariju Karlovac, financiranoj iz fondova Europske unije, smještenoj na desnoj obali rijeke Korane u centru grada Karlovca, grada na četiri rijeke, jedinstvenom slatkovodnom akvariju u ovom dijelu Europe, definira se i analizira svaki pojedini element strateškog marketinškog plana izrađenog za razdoblje od 2022. godine do 2025. godine. U radu se, također analizira i odabrana strategija marketinga na odabranom primjeru.
Abstract (english)
The final paper emphasizes the concept and importance of marketing in tourism and generally emphasizes the importance of strategic marketing planning as the key to the success of the company’s business. Public institution Aquatika – Karlovac Freshwater Aquarium, financed from European Union funds, located on the right bank of the Korana River in the center of the city of Karlovac, a city on four rivers, a unique freshwater aquarium in this part of Europe, defines and analyzes every single element of the strategic marketing plan developed for the period from 2022 to 2025. The paper also analyzes the selected marketing strategy on the selected example.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:608264
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-21 10:08:33