prikaz prve stranice dokumenta KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.
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undergraduate thesis
KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.
2023. urn:nbn:hr:128:313142
Jakovljević, Martina
Karlovac University of Applied Sciences
Business Department

Cite this document

Jakovljević, M. (2023). KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D. (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:313142

Jakovljević, Martina. "KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.." Undergraduate thesis, Karlovac University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:128:313142

Jakovljević, Martina. "KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.." Undergraduate thesis, Karlovac University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:128:313142

Jakovljević, M. (2023). 'KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:313142

Jakovljević M. KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D. [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2023 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:313142

M. Jakovljević, "KREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:128:313142

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Metadata
TitleKREIRANJE TRŽIŠNE MARKE I DIGITALNI MARKETING U PODUZEĆU LEDO D.D.
Title (english)CREATION OF A BRAND AND DIGITAL MARKETING IN LEDO D.D.
AuthorMartina Jakovljević
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2023-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada fokusirana je na digitalni marketing i kreiranje tržišne marke poduzeća Ledo Plus d.o.o. U završnom radu prikazani su i detaljno opisani osnovni elementi identiteta marke, vrste digitalnog marketinga poduzeća Ledo Plus d.o.o. te analiza provedenog istraživanja zadovoljstva potrošača markom Ledo i digitalnim marketingom poduzeća. Danas je Ledo Plus d.o.o. najveći proizvođač industrijskog sladoleda i najveći distributer smrznute hrane. Od samog svog početka poslovanja Ledo brine o zadovoljstvu svojih potrošača. Ledo Plus d.o.o. oglašava se najviše kroz digitalni marketing putem društvenih mreža kao što su Facebook i Instagram, a uz njih su još i mnoge druge.
Abstract (english)
The theme of this final work focuses on digital marketing and the creation of a brand for Ledo Plus Ltd. The final paper presents and describes in detail the basic elements of brand identity, the type of digital marketing undertaken by Ledo Plus Ltd. and the analysis of consumer satisfaction questionnaire by Ledo Plus Ltd. and digital marketing in Ledo. Today, Ledo Plus Ltd. is the largest producer of industrial ice cream and the largest distributor of frozen food. From his very beginning, Ledo cares about the satisfaction of his customers. Ledo Plus Ltd is advertised the most through digital marketing through social networks such as Facebook and Instagram.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:313142
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2023-07-25 07:47:55