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undergraduate thesis
STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA
2023. urn:nbn:hr:128:962974
Babij, Jelena
Karlovac University of Applied Sciences
Business Department

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Babij, J. (2023). STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:962974

Babij, Jelena. "STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA." Undergraduate thesis, Karlovac University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:128:962974

Babij, Jelena. "STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA." Undergraduate thesis, Karlovac University of Applied Sciences, 2023. https://urn.nsk.hr/urn:nbn:hr:128:962974

Babij, J. (2023). 'STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 16 May 2024, https://urn.nsk.hr/urn:nbn:hr:128:962974

Babij J. STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2023 [cited 2024 May 16] Available at: https://urn.nsk.hr/urn:nbn:hr:128:962974

J. Babij, "STANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:128:962974

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Metadata
TitleSTANJE I MOGUĆNOSTI RAZVOJA TURISTIČKE PONUDE DUBROVNIKA
Title (english)THE STATE AND POSSIBILITIES OF DEVELOPMENT OF TOURIST OFFER OF THE CITY DUBROVNIK
AuthorJelena Babij
MentorMateja Petračić (mentor)
Committee memberSonja Eterović (predsjednik povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberMateja Petračić (član povjerenstva)
Committee memberSanja Arapović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz završni rad prikazan je i opisan marketing turističke destinacije s fokusom na grad Dubrovnik. Kroz rad se prvenstvo definira pojam turizma i njegova povijesna perspektiva, kao i turistička destinacija i potražnja. Fokus u radu je stavljen na prikaz marketinškog miksa i promocije turističke destinacije s posebnim naglaskom na društvene mreže. Društvene mreže u današnje vrijeme predstavljaju jednu od najboljih platformi za promociju i oglašavanje, stoga je naglasak u radu stavljen na analizu promocije turističke destinacije Dubrovnik putem profila društvenih mreža te je se naposljetku analizirala turistička zajednica Dubrovnik i način promocije turističke destinacije.
Abstract (english)
Marketing of a tourist destination with a focus on the city of Dubrovnik is presented and described through the thesis. Through the final thesis, the concept of tourism and its historical perspective, as well as the tourist destination and demand, are primarily defined. The focus of the paper is on the presentation of the marketing mix and promotion of the tourist destination with special emphasis on social networks. Nowadays, social networks represent one of the best platforms for promotion and advertising, therefore the emphasis in the paper is on the analysis of the promotion of the tourist destination Dubrovnik through social network profiles, and finally the tourist community of Dubrovnik and the way of promoting the tourist destination were analyzed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:962974
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-14 14:02:13