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undergraduate thesis
MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC
2024. urn:nbn:hr:128:044431
Piškur, Dorotea
Karlovac University of Applied Sciences
Business Department

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Piškur, D. (2024). MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:044431

Piškur, Dorotea. "MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:044431

Piškur, Dorotea. "MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC." Undergraduate thesis, Karlovac University of Applied Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:128:044431

Piškur, D. (2024). 'MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:128:044431

Piškur D. MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2024 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:128:044431

D. Piškur, "MARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:128:044431

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Metadata
TitleMARKETINŠKI MIKS NA PRIMJERU ŠKOLE DIZAJNA INTERIJERA MIRJANE MIKULEC
Title (english)MARKETING MIX ON THE EXAMPLE OF MIRJANA MIKULEC S INTERIOR DESIGN SCHOOL
AuthorDorotea Piškur
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proizvod, cijena, distribucija i prodaja i promocija čine marketinški miks. Poduzeća koja se bave pružanjem usluga postojeći marketinški miks proširuju za još tri elementa – fizičko okruženje, ljude i procese te se marketinški miks usluga još zove 7P. Proces marketinga odvija se na način da proizvođači i pružatelji usluga analiziraju tržišne prilike, uviđaju i donose pretpostavke o svom potencijalnom konkuriranju na tržištu, provode istraživanje tržišta i odabiru ciljno tržište te nakon dobivanja svih potrebnih informacija kreiraju marketinški miks. Kada je poduzeće oblikovalo svoj marketinški miks, planira program marketinga te naposlijetku organizira, primjenjuje i kontrolira marketinške napore. Marketing miks poduzeća koja se bave pružanjem usluga sastoji se od sljedećih elemenata: usluga (proizvod), ljudi, procesi pružanja usluga, fizičko okruženje, cijena, prodaja i distribucija te promocija. Dobro osmišljen marketinški miks usluge poduzeću osigurava uspješno i profitabilno poslovanje, a potrošaču zadovoljene želje i potrebe.
Abstract (english)
Product, price, place, distribution and promotion are main elements of the marketing mix. Companies that provide services expand the existing marketing mix by another 3 elements - physical environment, people and processes and the marketing mix of services is also called 7P. The marketing process takes place in such a way that producers and service providers analyze market opportunities, perceive and make assumptions about their potential competition on the market, conduct market research and select the target market, and after obtaining all the necessary information, create a marketing mix. When the company has formed its marketing mix, it plans the marketing program and finally organizes, implements and controls the marketing efforts. The marketing mix of service companies consists of the following elements: service (product), people, service provision processes, physical environment, price, place, and promotion. A well-designed marketing mix of services ensures successful and profitable business for the company, and satisfies the consumer ́s wishes and needs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:044431
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-22 11:40:35