The subject of this thesis is life insurance, with an emphasis on fundamental concepts and key elements of insurance. The thesis analyzes the offer of life insurance using the examples of two insurance companies, comparing their life insurance programs. The goal of the thesis is to conduct a comparative analysis of different types of life insurance, specifically life insurance linked to investment funds and traditional life insurance, in order to explore the key characteristics of these policies, including conditions, coverage, premiums, flexibility, and long-term benefits. The thesis focuses on identifying factors that may be crucial when selecting a specific policy or determining which program would be more suitable for specific customer groups, taking into account the financial goals and risks faced by policyholders. This thesis analyzes the informational calculations and conditions of life insurance linked to investment funds, such as GRAWE INVEST, and the life insurance investment program Generali STRATEGO, as well as the combination of life insurance and financial protection in the event of a serious illness, GRAWE ELITE 20 PLUS, and comprehensive life insurance for death or unforeseen events, Generali Životni Kasko. By comparing the conditions of the two insurance companies, specific terms of insurance for each insurer have been identified. The results of the comparison show that the conditions of both insurance companies are very similar, and that the choice of program depends on the individual needs and preferences of the policyholder.