Digitalization and informatization around the world have led to the modernization of the marketing process. The modernization itself changed the entire previous view of marketing and all its components. One of the most important elements of marketing that has gained a whole new meaning with the transition to the digital world are the methods of promotion. TV commercials, newspapers, billboards, etc. have been replaced with websites, banners, newsletters and social networks that are currently showing much higher performance followed by lower costs. Market research is one of the marketing items without which a product or service could not be successfully marketed. Increasingly faster and more intensive changes require constant market research and monitoring of the wishes and needs of consumers who have become more demanding with the transition to digital frameworks, and their preferences and needs have changed. In this paper, market research was conducted through an online survey on the example of the fictional company "ERGOFFICE", which sells office ergonomic equipment and furniture, in order to successfully place products on the market and research the target group. Primarily, market research examines whether there is a need for a particular product or service in the market at all. When analyzing the results of the survey, respondents showed a high interest, which leads to the next steps of the marketing process and the creation of promotion methods, which are also presented in the paper.