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undergraduate thesis
Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel
2018. urn:nbn:hr:128:035133
Spudić, Barbara
Karlovac University of Applied Sciences
Business Department

Cite this document

Spudić, B. (2018). Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:035133

Spudić, Barbara. "Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel." Undergraduate thesis, Karlovac University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:128:035133

Spudić, Barbara. "Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel." Undergraduate thesis, Karlovac University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:128:035133

Spudić, B. (2018). 'Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:035133

Spudić B. Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:128:035133

B. Spudić, "Trendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:128:035133

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Metadata
TitleTrendovi u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel
AuthorBarbara Spudić
MentorDraženka Birkić (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kongresni turizam podrazumijeva organizaciju simpozija, kongresa, sastanaka te različitih skupova. Riječ je o proizvodu koji obuhvaća vrlo različite tipove poslovnih događanja uključujući, prije svega, sastanke, konferencije i kongrese te izložbe i sajmove. Svaki od ovih oblika moguće je nadalje razlikovati prema broju sudionika, domaćem ili međunarodnom karakteru te organizira li se za potrebe asocijacija, što se odnosi na neprofitne, javne organizacije ili za potrebe korporacija odnosno tvrtki u privatnom sektoru. Uz proizvod poslovnih skupova često se veže i proizvod 'insentiva' koji je dio domene poslovnih putovanja utoliko što ga kupuju poslovni subjekti kako bi nagradili svoje zaposlenike, dok se u odnosu na sadržaj radi o odmorišnom putovanju. Kongresni turizam vrlo je važan turistički proizvod u turističkom razvoju destinacije, posebno ako je riječ o velikim skupovima, budući da generira značajne fizičke i financijske efekte te stoga sve više dobiva na značenju. Direktno je zaslužan za produljenje turističke sezone, generira dodatne prihode, koji rezultiraju kreiranjem novih radnih mjesta, a time i podizanjem životnog standarda u zemlji odnosno destinaciji. Republika Hrvatska koja teži postati prepoznatljiva kongresna destinacija na međunarodnom kongresnom turističkom tržištu ima određena ograničenja na tom putu. Svrha ovog rada je kroz SWOT analizu istražiti o kakvim je ograničenjima zapravo riječ te istražiti trendove u ponudi kongresnog turizma na primjeru Sheraton Dubrovnik Riviera Hotel.
Abstract (english)
Congress tourism is by definition an organization of symposiums, congresses, meetings and various gatherings. This is a product that involves vastly different types of business events, consisting of, first and mostly, meetings, conferences, congresses, galleries and fairs. Each of these types could be differentiated by the number of participants, domestic or international type or the purpose of associations, such as charitable public organizations or corporate ones in the private sector. The word ''incentive'' is tied with the product of business gatherings because it is a part of work trips, which is bought by the business subjects to reward their employees, while in fact this is by content a recreational trip. Congress tourism is very important for growth and development of a destination, especially if large gatherings are involved, since it generates substantial physical and financial effects. It is directly attributed to prolonging the touristic season, it generates extra incomes, which in result, create new work places and also heighten the living standard in a country/destination. The Republic of Croatia is trying to become a recognizable congress destination on the international congressional touristic market and it has certain restrictions in its way. The purpose of work is to research which exact obstacles are the problem and to explore trends of the offer of congress tourism the way Sheraton Dubrovnik Riviera Hotel made example of.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:035133
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-12-13 10:55:15