ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.

Perković, Emma

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undergraduate thesis

ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.

2022. urn:nbn:hr:128:639470

Perković, Emma

Karlovac University of Applied Sciences
Business Department

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APA 6th Edition

Perković, E. (2022). ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O. (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:639470

MLA 8th Edition

Perković, Emma. "ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:639470

Chicago 17th Edition

Harvard

Perković, E. (2022). 'ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:639470

Vancouver

Perković E. ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O. [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2022 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:128:639470

IEEE

E. Perković, "ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:128:639470

Cite this item: https://urn.nsk.hr/urn:nbn:hr:128:639470

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Title	ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.
Title (english)	ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE COMPANY HEINEKEN CROATIA D.O.O.
Author	Emma Perković
Mentor	Ivana Varičak (mentor)
Committee member	Silvija Vitner Marković (predsjednik povjerenstva)
Committee member	Andreja Primužak (član povjerenstva)
Committee member	Ivana Varičak (član povjerenstva)
Committee member	Barica Jurković (član povjerenstva)
Granter	Karlovac University of Applied Sciences (Business Department) Karlovac
Defense date and country	2022-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Društveno odgovorno poslovanje koncept je koji poduzeća obično koriste kako bi ispunili svoju odgovornost prema zajednicama u kojima posluju. Koncept društvene odgovornosti postao je vrlo popularan među poduzećima zbog brojnih pogodnosti koje pruža. Osim što je koristan za okoliš i društvenu zajednicu, društveno odgovorno poslovanje može pomoći i poboljšanju kvalitete poslovanja poduzeća. Ističe poduzeće u odnosu na konkurenciju, izdvaja ga iz gomile te samim time privlači više potencijalnih klijenata. Osim što pridonosi poboljšanju poslovnog učinka poduzeća, društvena odgovornost također utječe na postizanje što boljeg poslovnog uspjeha. Koncept društvene odgovornosti predstavljen je u ovom radu kako bi se pružilo dublje razumijevanje njezine važnosti u suvremenom poslovnom svijetu. Analiziranjem temeljnih odrednica ističu se različiti čimbenici koji utječu na njegovu provedbu. Jedan od najistaknutijih poduzeća koje je uspješno implementiralo ovaj koncept je Heineken Hrvatska d.o.o. Vrlo je lako uočiti da se poslovni uspjeh poduzeća može povezati s društvenom odgovornošću, što je ujedno i glavna hipoteza rada.
Abstract (english)	Corporate social responsibility is a concept that companies typically use to fulfill their responsibility to the communities in which they operate. The concept of social responsibility has become very popular among companies due to the many benefits it provides. In addition to being beneficial to the environment and the community, socially responsible businesses can help and improve the quality of business operations. It emphasizes the company in relation to the competition, sets it apart from the crowd and thus attracts more potential customers. In addition to helping to improve a company's business performance, social responsibility also has the effect of achieving better business success. The concept of social responsibility is presented in this paper to provide a deeper understanding of its importance in the modern business world. Analysing the basic determinants highlights various factors that affect its implementation. One of the most prominent companies that has successfully implemented this concept is Heineken Croatia d.o.o. It is very easy to see that the business success of a company can be linked to social responsibility, which is also the main hypothesis of this paper.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:128:639470
Study programme	Title: Hospitality Studies Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
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Created on	2022-11-21 07:51:55