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undergraduate thesis
Međunarodni hotelski lanci u Republici Hrvatskoj
2016. urn:nbn:hr:128:785489
Kaniški, Mateja
Karlovac University of Applied Sciences
Business Department

Cite this document

Kaniški, M. (2016). Međunarodni hotelski lanci u Republici Hrvatskoj (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:785489

Kaniški, Mateja. "Međunarodni hotelski lanci u Republici Hrvatskoj." Undergraduate thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:785489

Kaniški, Mateja. "Međunarodni hotelski lanci u Republici Hrvatskoj." Undergraduate thesis, Karlovac University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:128:785489

Kaniški, M. (2016). 'Međunarodni hotelski lanci u Republici Hrvatskoj', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:785489

Kaniški M. Međunarodni hotelski lanci u Republici Hrvatskoj [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2016 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:128:785489

M. Kaniški, "Međunarodni hotelski lanci u Republici Hrvatskoj", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:128:785489

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Metadata
TitleMeđunarodni hotelski lanci u Republici Hrvatskoj
AuthorMateja Kaniški
MentorSilvija Vitner Marković (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turizam je jedan od najvažnijih pokretača razvoja gospodarstva u svijetu te vjerojatno jedina djelatnost koja povezuje narode i zemlje bez predrasuda. U ovom radu objasnit će se hotelska industrija kao specifična djelatnost koja obuhvaća širok spektar usluga, te njezina uska povezanost s različitim privrednim granama poput prometa i trgovine. Razvojem turizma i putovanja u proteklih nekoliko godina dolazi do velikih promjena u poslovnoj orijentaciji hotelskih poduzeća i razvitka hotelskih lanaca. Hotelski lanci su sustav hotela povezan s prepoznatljivim imenom i standardom, a stvaraju se temeljem ugovora zainteresiranih strana. Hotelijeri formiranjem hotelskih lanaca na tržištu imaju želju za stvaranjem prepoznatljivosti na tržištu, za povećanjem kvalitete usluge, zauzimanje većeg dijela tržišta te ostvarivanje veće dobiti. Razvoj hotelskih lanaca usko je povezan s razvojem hotelskih standarda, koji čine temelj poslovne uspješnosti hotelskog lanca. Uvođenjem standarda hotel naglašava svoju prepoznatljivost i specifičnost, a gostu pruža sigurnost i kvalitetu usluge.
Abstract (english)
Tourism is one of the most important drivers of economic development in the world and probably the only activity that connects people and countries without prejudice. This paper will explain the hotel industry as a specific activity that encompasses a wide range of services, and its close connection with various industries such as transport and trade. With the development of tourism and travel in the past few years, it came to a major change in business orientation, hotel companies and the development of hotel chains. Hotel chains are a group of hotels that are connected by a recognizable name and standard. They result from a contract of interested parties. With the formation of hotel chains on the market hoteliers have a desire to create a recognizable market, increase service quality, to occupy most of the market and achieve greater profit. The development of hotel chains is closely associated with the development of hotel standards, which are the foundation of a good hotel chain business. The introduction of standards emphasizes the hotels identity and specificity, and to the guests it provides security and quality of service.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:785489
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-07 07:45:45