Tourism is one of the most important drivers of economic development in the world and probably the only activity that connects people and countries without prejudice. This paper will explain the hotel industry as a specific activity that encompasses a wide range of services, and its close connection with various industries such as transport and trade. With the development of tourism and travel in the past few years, it came to a major change in business orientation, hotel companies and the development of hotel chains. Hotel chains are a group of hotels that are connected by a recognizable name and standard. They result from a contract of interested parties. With the formation of hotel chains on the market hoteliers have a desire to create a recognizable market, increase service quality, to occupy most of the market and achieve greater profit. The development of hotel chains is closely associated with the development of hotel standards, which are the foundation of a good hotel chain business. The introduction of standards emphasizes the hotels identity and specificity, and to the guests it provides security and quality of service.