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undergraduate thesis
GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU
2019. urn:nbn:hr:128:740588
Bisić, Ksenija
Karlovac University of Applied Sciences
Business Department

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Bisić, K. (2019). GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:740588

Bisić, Ksenija. "GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU." Undergraduate thesis, Karlovac University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:128:740588

Bisić, Ksenija. "GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU." Undergraduate thesis, Karlovac University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:128:740588

Bisić, K. (2019). 'GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:740588

Bisić K. GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:740588

K. Bisić, "GERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:128:740588

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Metadata
TitleGERILISKI MARKETING ODABRANIH PROFITNIH I NEPROFITNIH ORGANIZACIJA U GRADU KARLOVCU
Title (english)GUERILLA MARKETING OF SELECTED PROFIT AND NON-PROFIT ORGANISATIONS IN THE CITY OF KARLOVAC
AuthorKsenija Bisić
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberDraženka Birkić (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2019-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Gerilski marketing oblik je inovativnog i netradicionalnog korištenja marketinga, a do opće potrebe za njim dolazi zbog povećanja broja malih i srednjih poduzeća koja nemaju dovoljno financijskih sredstava za primjenu tradicionalnog marketinga. Ovaj završni rad polazi od nastanka gerilskog marketinga, njegove definicije, kroz primjere su navedeni i objašnjeni njegovi efekti, različite strategije, instrumenti kojima se koristi, minimedijski i maksimedijski marketing koji čine njegove alate te razlike između gerilskog i tradicionalnog marketinga. Cilj rada je prikazati korištenje gerilskog marketinga i njegovih tehnika u gradu Karlovcu.
Abstract (english)
Guerilla marketing is a form of innovative and nontraditional use of marketing, and the general need for it is due to increase in the number of small and medium-sized enterprises that do not have enough financial resources for implementing traditional marketing. This final paper starts with the emergence of guerilla marketing, its definition, its effects that are explained through examples, various strategies, instruments that are used, minimedia and maximedia marketing that make up its tools and the differences between guerilla and traditional marketing. The aim of this paper is to present the use of guerilla marketing and its techniques in the city of Karlovac.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:740588
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-19 14:47:56