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master's thesis
PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI
2021. urn:nbn:hr:128:999749
Jalžabetić, Antonio
Karlovac University of Applied Sciences
Business Department
Specialist Graduate Study of Business Administration (Master of Business Administration) - Part-time study

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Jalžabetić, A. (2021). PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:999749

Jalžabetić, Antonio. "PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:999749

Jalžabetić, Antonio. "PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:999749

Jalžabetić, A. (2021). 'PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI', Master's thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:999749

Jalžabetić A. PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:999749

A. Jalžabetić, "PLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:999749

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Metadata
TitlePLAN RAZVOJA INOVACIJE - JAVI HORIZONT MODULARNI PAMETNI TELEFONI
Title (english)INNOVATION DEVELOPMENT PLAN - JAVI HORIZONT MODULAR SMARTPHONES
AuthorAntonio Jalžabetić
MentorSilvija Vitner Marković (mentor)
Committee memberAndreja Primužak (predsjednik povjerenstva)
Committee memberIvana Varičak (član povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberNatalija Kusanić Belinić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
(Specialist Graduate Study of Business Administration (Master of Business Administration) - Part-time study)
Karlovac
Defense date and country2021-01-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu predstavlja se problematika inovacija u teoriji i praksi. Prikazuje se kompletan plan razvoja projekta pod nazivom „JAvi – HORIZONT modularni pametni telefoni“. Rad uključuje teorijski i praktični dio. Teorijski dio pojašnjava što su to inovacije, njihove vrste, životni ciklus, inovacijski proces, metode generiranja ideja i same zaštite intelektualnog vlasništva. Praktični dio prikazuje plan razvoja ranije navedenog projekta, a sastoji se od opisa trgovačkog društva JAvi d.o.o. kao pokretača projekta, predstavljanja projekta HORIZONT, analize tržišta i tržišne konkurencije, marketinških politika, financijske opravdanosti projekta te same zaštite intelektualnog vlasništva projekta.
Abstract (english)
This final paper presents the issue of innovation in theory and practice. The complete development plan of the project called "JAvi - HORIZON modular smartphones" is presented. The paper includes theoretical and practical part. The theoretical part explains what innovations are, their types, life cycle, innovation process, methods of generating ideas and the protection of intellectual property itself. The practical part shows the development plan of the previously mentioned project, and consists of a description of the company JAvi d.o.o. as the initiator of the project, the presentation of the HORIZON project, the analysis of the market and market competition, marketing policies and the protection of the intellectual property of the project.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:999749
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-22 14:06:11