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undergraduate thesis
PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ
2021. urn:nbn:hr:128:881293
Huber, Josip
Karlovac University of Applied Sciences
Business Department

Cite this document

Huber, J. (2021). PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:881293

Huber, Josip. "PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:881293

Huber, Josip. "PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:881293

Huber, J. (2021). 'PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:881293

Huber J. PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:881293

J. Huber, "PROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:881293

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Metadata
TitlePROMOTIVNI MIKS MCDONALD'SA U HRVATSKOJ
Title (english)MCDONALD'S PROMOTIION MIX IN CROATIA
AuthorJosip Huber
MentorTihana Cegur Radović (mentor)
Committee memberLahorka Halmi (predsjednik povjerenstva)
Committee memberAndreja Primužak (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
McDonald’s je jedna od najpoznatijih svjetskih franšiza koja se razvila iz malog restorana u Kaliforniji, a danas broji preko 39 000 restorana diljem svijeta. U Hrvatskoj McDonald’s je prisutan od 1996. godine kada se otvorio prvi restoran u Jurišićevoj ulici u Zagrebu, a u 2021. godini otvoren je 37. restoran u Bjelovaru. Promocija je najvažniji dio marketinga i upravo je ona zaslužna za toliki uspjeh ove korporacije. McDonald’s je postao brand koji je prepoznatljiv u cijelom svijetu, a veliko žuto M se može vidjeti u gotovo svakoj državi.
Abstract (english)
McDonald’s is one of the world's most famous franchises, developed from a small restaurant in California, and today has over 39,000 restaurants worldwide. McDonald’s has been present in Croatia since 1996, when the first restaurant was opened in Jurišićeva Street in Zagreb, and in 2021 the 37th restaurant was opened in Bjelovar. Promotion is the most important part of marketing and it is responsible for so much success of this corporation. McDonald’s is a brand that is recognizable all over the world, and the big yellow M can be seen in almost every country.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:881293
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-20 12:20:16