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undergraduate thesis
ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.
2022. urn:nbn:hr:128:639470
Perković, Emma
Karlovac University of Applied Sciences
Business Department

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Perković, E. (2022). ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O. (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:639470

Perković, Emma. "ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:639470

Perković, Emma. "ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.." Undergraduate thesis, Karlovac University of Applied Sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:128:639470

Perković, E. (2022). 'ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:128:639470

Perković E. ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O. [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:128:639470

E. Perković, "ANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:128:639470

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Metadata
TitleANALIZA DRUŠTVENO ODGOVORNOG POSLOVANJA U PODUZEĆU HEINEKEN HRVATSKA D.O.O.
Title (english)ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE COMPANY HEINEKEN CROATIA D.O.O.
AuthorEmma Perković
MentorIvana Varičak (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberAndreja Primužak (član povjerenstva)
Committee memberIvana Varičak (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društveno odgovorno poslovanje koncept je koji poduzeća obično koriste kako bi ispunili svoju odgovornost prema zajednicama u kojima posluju. Koncept društvene odgovornosti postao je vrlo popularan među poduzećima zbog brojnih pogodnosti koje pruža. Osim što je koristan za okoliš i društvenu zajednicu, društveno odgovorno poslovanje može pomoći i poboljšanju kvalitete poslovanja poduzeća. Ističe poduzeće u odnosu na konkurenciju, izdvaja ga iz gomile te samim time privlači više potencijalnih klijenata. Osim što pridonosi poboljšanju poslovnog učinka poduzeća, društvena odgovornost također utječe na postizanje što boljeg poslovnog uspjeha. Koncept društvene odgovornosti predstavljen je u ovom radu kako bi se pružilo dublje razumijevanje njezine važnosti u suvremenom poslovnom svijetu. Analiziranjem temeljnih odrednica ističu se različiti čimbenici koji utječu na njegovu provedbu. Jedan od najistaknutijih poduzeća koje je uspješno implementiralo ovaj koncept je Heineken Hrvatska d.o.o. Vrlo je lako uočiti da se poslovni uspjeh poduzeća može povezati s društvenom odgovornošću, što je ujedno i glavna hipoteza rada.
Abstract (english)
Corporate social responsibility is a concept that companies typically use to fulfill their responsibility to the communities in which they operate. The concept of social responsibility has become very popular among companies due to the many benefits it provides. In addition to being beneficial to the environment and the community, socially responsible businesses can help and improve the quality of business operations. It emphasizes the company in relation to the competition, sets it apart from the crowd and thus attracts more potential customers. In addition to helping to improve a company's business performance, social responsibility also has the effect of achieving better business success. The concept of social responsibility is presented in this paper to provide a deeper understanding of its importance in the modern business world. Analysing the basic determinants highlights various factors that affect its implementation. One of the most prominent companies that has successfully implemented this concept is Heineken Croatia d.o.o. It is very easy to see that the business success of a company can be linked to social responsibility, which is also the main hypothesis of this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:639470
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-11-21 07:51:55