The main activity of the company Hrvatske šume d.o.o. is the management of forests and forest land, 89% of income is generated by felling and selling wood assortments. However, some other activities related to forestry, such as hunting, recreational activities, are gaining more and more importance, and thus catering and tourism are also developing. Today, responsibility towards nature and the environment is one of the key elements of the activities of responsible companies. Ecological labels are an important instrument for promoting the policy of sustainable development of tourism and hospitality, the implementation of which aims to reduce the negative impact of products and services on the environment, health, climate and natural resources, and to encourage socially responsible business and sustainable lifestyles. They represent voluntary instruments of environmental protection by means of which business entities prove that they respect high standards of environmental protection during the life cycle of products and services provided. The ecological label is a program for the certification of catering accommodation facilities with the purpose of increasing the ecological awareness of owners, staff and visitors about the need to protect the environment and promote sustainable development. This paper will analyze the possibilities of implementing an ecological label in accommodation facilities owned by Hrvatske šume d.o.o. The attitudes of managers of catering facilities and the possibility of implementing ecological labeling as one of the important elements in the catering business of the mentioned company will be investigated.