This paper analyzes the tourist value of cultural heritage in the Brodsko-posavska county. There is a theoretical and practical research problem present in the paper which includes an inventory of attractions of the aforementioned county, a brief overview of the culture of life and work of the Slavonian people, analysis of tourist traffic and tourist valorisation of cultural heritage of Brodskoposavska county. Tourist valorization implies the assessment of the value of tourist resources, the strength of the attractiveness of the phenomenon, accessibility to tourist and the development of tourist facilities. The paper therefore analyzes the strength of attraction according to the criteria of development of tourist facilities and adaptation to the needs of tourists. The inventory of attractions included natural and anthropogenic resources in the towns of Slavonski Brod and Nova Gradiška and surrounding places in the county, as well as an overview of cultural heritage according to historical periods through the centuries. In addition to the tangible, the paper analyzes the intangible cultural heritage that arises from the culture of life and work and the customs that are valued in the county.