The final paper was written on the topic of the business plan of the optics company "Fokus". In the theoretical part, the concept of entrepreneur, entrepreneurship, types of entrepreneurship and its meaning are explained. The paper contains information about the owners of the optics, the location where the optics are located and their details. The employees who are needed in order for the opticians to work and sell their products and services to permanent and potential customers are listed. Investments and capital that were needed to open the optician and its first days of operation. The activation period required for the optic to open is described in detail. The range of products and services offered is detailed and listed, with exact numbers showing how many products and services are sold daily. Indicators of project effectiveness are also important, they are certainly on the side of optics, because optics has been around since 1991. Environmental protection measures and occupational safety measures are respected, as they ensure a safe stay for employees and users in the optical areas. The competition is great. In the area of Karlovac, there are several opticians who are potential friends and competitors, but optician "Fokus" with its quality of products, services and goods, has been running a successful business for 32 years. The efficiency indicators that were used during the planning and opening of the optician show that the project is profitable and efficient, which is very important for the start of business and the continuation in which it is desired to make a profit that would enable the optician to expand to other locations. Promotional activities are important for every form of business, including optics. It is important to carry out promotional activities in the right way, so that they reach potential clients and customers. Many information about products and services can be obtained through advertising activities. Investments that were needed when establishing an entrepreneurial idea, in 1991, it was necessary to invest 56,600 €. 22,000 € were invested in fixed assets. Investments in tangible assets amounted to 24,600 €, and in intangible assets 7,000 €. Working capital amounted to 3,000 €.