„Dark tourism“ is one of the new types of tourism appearing not only in Croatia, but also around the world. Modern tourists are curious, they want to understand and learn, they need to see in order to believe. As bad as it sounds, people like to see suffering, they want to feel the adrenaline in their blood, and they want to be first at the scene no matter what happens . Such desires were the reason for emergence of “dark tourism”, which is now a growing segment of the tourism industry. The lack of proper literature as well as motives and factors attracting people towards this kind of tourism makes the phenomenon out of the ordinary. Most of people do not recognize “dark tourism” as one of selective forms of tourism . This paper aims to familiarize the reader with a new, young and not sufficiently defined term - "dark tourism". This work is based on a concrete example of Auschwitz Birkenau, concentration camp based in Poland. Trying to clarify what Auschwitz is, how it was created and how it has been functioning today as a museum.