The country of Lika-Senj is one of 20 countries in the Republic of Croatia located in Mountain Croatia. It has a moderately warm humid clime with warm summers. Which is extremely favorable for the development of year-round tourism in the area. It can be said that the Country of Lika-Senj is the center of every tourist event because of its extremely good transport connections and the proximity of important industrial centers of the Republic of Croatia such as Zagreb and Rijeka. It is visited by tourists who go to the sea in the summer as well as tourists who head to the northern regions in winter. But rarely does a tourist stay in it for more than one night. Why is that so ? The Country of Lika-Senj has a lot to offer for Croatian tourism. In it are 4 cities and 8 municipalities that are rich in natural and anthropogenic resources and they represent great potential for tourism development in this area. The cities, although insufficiently tourist valorized offer a variety of tourist facilities and invest heavily in their development. However,the problem is presented by the municipalities which are twice as many in the country itself,and rarely anyone who deals with their tourism potential and opportunities for further development. Furthermore, the young population of these municipalities is leaving the area in search of better living conditions. One of these municipalities is the municipality of Lovinac, located in the far southern part of the Lika-Senj Country. It is rich in cultural and historical sites as well as diverse flora and fauna that are still under valorized. This paper will be based solely on the tourist valorization of these values and how to keep tourists in the municipality for more than a day and encourage them to come again.The main objective of this paper is to make the municipality of Lovinac a recognizable tourist destination and to increase the quality of life of its inhabitants through the creation of new specific forms of tourism, which will enable the creation of new jobs and new sources of income.