This paper discusses the analysis of the possibility of developing continental tourism in Karlovac County and around. Karlovac is known as a city with good traffic connections, with exceptional natural resources and significant cultural resources. But there is an awareness that the existence of adequate resources is not the key to the solution for the full development of tourism in the area of Karlovac County and the surrounding area. It is frequently mentioned continental tourism. Continental tourism can bring many material benefits starting from filling the city's treasury, also can offer many inhabitants of Karlovac County of employment and the possibility of additional profits. Thus, a need for continental toourism increases as tourists discover the charms of this type of tourism. Contintental tourism gives an exceptional opportunity to tourists to recover mentally and physically.This paper, therefore, highlights the possibility of developing continental tourism in the area of Karlovac County and the countryside and considers the prospects for the development of viticulture as a form of offer to tourists who come to Karlovac County. In addition, it considers the appropriate choice of marketing strategies regarding the organisation of different events in the area of Karlovac County and connecting to the tourism of Plitvice Lakes. Targeted, this paper is aimed to innovate strategies for the development of continental tourism in the area of Karlovac County and the surrounding area. Also, a complete image of continental tourism development provides a quality interview with the director of the Tourism Community of Karlovac County, Mr. Željko Fanjak.