The city of Karlovac is one of the cities that is abundant in natural and anthropogenic resources, but it is not sufficiently developed in the minds of tourists. In this final paper, one of the goals is to present Karlovac's rivers as a basis for creating a tourism brand of the city. Four rivers flow through Karlovac – Korana, Kupa, Dobra and Mrežnica. The most important part of the destination brand development strategy is to achieve synergy with the local population as well as the city administration. The synergy of the local community, city administration and investors is essential for the development of this strategy. That synergy is what will leave an impression on tourists who visit to come back again. One of the goals is to improve the conditions for the development of tourism on the rivers and the unique market positioning as a tourist destination in continental Croatia, which will be effectively built on the authentic natural and cultural-historical heritage. This final paper will show the characteristics of each four river and its advantages and disadvantages. The goal is to make the local community aware of the values and potential of the natural and anthropogenic resources of Karlovac four rivers, the positive effects of tourism on the economic development of the area and the possibility of their inclusion in the development of the offer.