Innovations are as old as people, and as humanity developed, so too did innovations shape people's lives. It is necessary to innovate so that as a society we do not fall behind in economic, cultural, social and overall development. It could be said that we live in the age of information, where everything is easily accessible, so today we have at our disposal intercontinental missiles with a nuclear warhead, while 30,000 years ago we only had flint-tipped sticks. As innovations and humanity developed, and as a result of environmental problems caused primarily by human influence, the need for a new type of innovation appeared, the so-called eco-innovations. The term eco-innovation refers to any innovation that leads to significant improvement towards the goal of sustainable development by reducing the environmental impact of current production methods, improving nature's resistance to environmental pressures, and utilizing natural resources more efficiently and responsibly. They influence the growth of productivity and competitiveness of companies and represent long-term drivers that lead to sustainability. The negative environmental impacts caused by the consumption of limited natural resources were the trigger for the commercialization of the electric car owned by Tesla, Inc. Currently, the most famous manufacturer of electric cars in the world, Tesla, Inc. has a mission to accelerate the world's transition to sustainable energy. In order for the general public to switch to the mass use of electric vehicles as soon as possible, the state provided a part of the incentive funds intended for this purpose.