Entrepreneurship is important for the general well-being of society as a significant economic activity. Entrepreneurship is the activity of an individual or several business partners who, with a certain investment of capital (money, real estate) and the assumption of risks and with uncertainties, enter into a business venture with the aim of creating a profitable business (profit). An entrepreneur is a person who by his nature is very capable, intelligent and has a strong intuition. An entrepreneur is capable of turning his innovative idea into a successful entrepreneurial venture that will be successful on the market and will be a very strong competitor on the market. An entrepreneur must be persistent in his plan to turn his business idea into a useful and profitable entrepreneurial business, with which he will achieve financial gain, but also contribute to society. The main topic of this final thesis is the detailed creation of an entrepreneurial project for the "Pink me up" beauty salon. This work consists of two large units, the theoretical and practical part. The theoretical part presents the basic features of entrepreneurship, who is an entrepreneur and entrepreneurship in Croatia. The practical part consists of a practical example of a beauty salon, it talks about the role of capital as well as the realization of the entire project. Starting with details such as location and other market data, determining the target group of potential customers, through SWOT analysis, logo, marketing mix, all the way to financial data that show the justification of the project. More precisely, they talk about whether the project is profitable and whether it can be implemented or not. In what time would the invested funds be returned and when would the project start bringing profit to the entrepreneur.