The Municipality of Baška is located on the southeastern part of Krk Island and is one of the most important tourist centers in the Kvarner region. Tourism, which began to develop in the mid-20th century, is now the backbone of the local economy, alongside viticulture and olive growing. Baška's main tourist assets include natural attractions, such as the famous Vela Beach, and a rich cultural heritage, exemplified by the „Bašćanska ploča“, an important monument of Croatian literacy. Between 2019 and 2023, the majority of tourist arrivals and overnight stays were from Germany, Slovenia, Austria, and Italy, with a focus on private accommodations and campsites. Although Baška experiences high seasonality, there is significant potential for the development of specific types of tourism, such as cultural, active, and eco- tourism. Sustainable development and the preservation of natural and cultural resources are essential for the continued growth and sustainability of the local community. Despite challenges such as demographic aging and reliance on seasonal income, Baška aims to diversify its offerings and attract visitors year-round.