In this final work was presented entrepreneurial project in the example of growing aronia. The main objective of this work is to determine whether the project is acceptable ie. will it be financially viable. Main theme was chosen because the fruits of aroniaare extremely wanted on the market and due to the very quick crop after planting, they enable quick return of invested funds. The land estimated for planting this plantations that we own is beneficial to their development, and the motivational factor are subsidies for planting this plantations. Method of data collection for this final work is a method of qualitative analysis used in the research dismembering qualitative characteristics of market facts, concepts, processes and relations that allow identifying and defining the market category and the law.The conclusion to which it came to making this work is that investment in this entrepreneurial project is fully justified. All indicators of efficiency show a distinct profitability of the breeding aronia and, therefore, investment in this entrepreneurial project is fully justified.