The final paper deals with the theoretical part of the promotion, which is an integral part of the marketing mix, better known as 4P, and all depicted on the example of a small family hotel Korana - Srakovčić in Karlovac. Promotion is an integral part of marketing and as such is very important in business operations. By providing and explaining the forms of promotion mix that consists of: advertising, sales promotion, personal sales, direct marketing, internet promotion, public relations and publicity, provides a framework picture of the promotional activities of Hotel Korana - Srakovčić.